NEWS
An audio webtoon adaptation based on the webtoon "The Part-Time Job of Gods" has been produced.
Audio webtoons are secondary works that integrate motion graphics and audio content with webtoon images, garnering attention as a new mobile media-exclusive content alongside the recent trend of watching and listening webtoons.
"The Part-Time Job of Gods" is a popular Noblesse comic based on the original web novel, gaining popularity on both domestic and international platforms.
It belongs to the fantasy genre, telling the story of the protagonist, Yoo Dam-deok, who lives as an eternal part-timer without talent in the present day but gains abilities one day, growing in the world of Greek and Roman gods and dungeons, typical of the boy fantasy, monster chicken genre.
Organic Intelligence Studio aims to expand and validate the unique entertainment elements of the fantasy genre through "The Part-Time Job of Gods" as another media content of audio webtoons. Starting with this project, they plan to develop and expand many webtoons and web novels in the industry that have not expanded into secondary works.
This project was conducted in collaboration between Storywiz, a content IP business company under KT, and Organic Intelligence Studio. It will be available on major domestic and international content platforms in the first half of 2024.
Hyun Tae-ho, CEO of Organic Intelligence Studio, who produced the audio webtoon "The Part-Time Job of Gods," said, "As technology advances, the way comics are consumed has evolved. Comics, which were once flipped through as paper books, have changed into vertical-scroll webtoons based on smartphones. The proliferation of personal audio devices such as AirPods and Galaxy Buds has led to the birth of audio webtoons tailored for the 'smartphone x earphones' mobile environment." He continued, "Enjoying audio webtoons as mobile-exclusive content with the combination of smartphones and earphones will provide a new content experience that cannot be felt in traditional webtoons or animations."
Reporter Jo Hyomin, jo.hyomin@joongang.co.kr
Spatial audio technology-based content production company Organic Intelligence Studio announced the launch of the immersive content service "Cinematic Docent" for the exhibition art industry.
Unlike conventional audio guides that provide only basic artwork explanation information, Cinematic Docent offers personalized immersive exhibition content experiences even within crowds by providing storytelling content based on the exhibited artworks.
Utilizing the first-person spatial audio technology, OI-Sounds, owned by Organic Intelligence Studio, Cinematic Docent offers immersive content experiences that provide a full 360-degree spatial sensation using common earphones or headphones.
Hyun Tae-ho, CEO of Organic Intelligence Studio, stated, "Cinematic Docent provides a next-generation exhibition content experience that can be enjoyed in the mobile environment of smartphones and earphones, offering immersive content experiences that are difficult to access through traditional audio guides or regular audio tours." He further added, "It is designed as a personalized service specialized for crowded offline spaces such as exhibitions, trade shows, tourist attractions, and media art, and is planned for continuous commercialization in various fields."
Currently, this content can be experienced at ongoing exhibitions such as "Ilya Milstein: Cabinet of Memories" at My Art Museum in Gangnam-gu, Seoul, and the permanent exhibition at the Ahn Hae Museum in Gwacheon, Gyeonggi-do.
Organic Intelligence Studio, leveraging its proprietary spatial audio technology, is engaged in producing various online contents such as audio webtoons and audio movies. Moreover, in 2023, it plans to expand its business to the offline content area with Cinematic Docent as a focal point.
Source: E2News (http://www.e2news.com)
Audio media-based original story IP development company Organic Intelligence Studio (CEO Hyun Tae-ho) announced the release of the audio webtoon content format along with a prototype.
Audio webtoons are evaluated as the next-generation secondary content genre and revenue model in the webtoon industry, combining motion graphics, music, and audio storytelling with the traditional vertical-scrolling format of webtoons.
CEO Hyun Tae-ho of Organic Intelligence Studio stated, "Unlike animation, which requires a lot of production costs and time, audio webtoons are original content produced at a lower cost and in a shorter period. Ultimately, the quality of audio storytelling that integrates minimal motion graphics determines its completeness. We aim to lead the saturated domestic webtoon industry to the next generation by combining our spatial audio technology and in-house content planning/production capabilities into 'audio webtoons,' beyond simply dubbing voices onto motion graphics."
He continued, "While webtoons are considered original IPs, cases of them expanding into secondary works are extremely rare compared to the total number of works. Through audio webtoons, more high-quality works will be introduced to the public, achieving revenue diversification even before content visualizations such as dramas, movies, and animations."
Since its establishment in 2019, Organic Intelligence Studio has been producing various contents such as 'audio movies,' 'music dramas' integrating storytelling with K-POP, and '2.0 audiobooks' based on its proprietary first-person spatial audio technology, OI-Sounds. Starting from this year, they are accelerating the commercialization of 'audio webtoons.' Moreover, they have been selected as a participating company for the '2023 Startup Leap Package' organized by the Ministry of SMEs and Startups, and are also undergoing open innovation with KT.
Digital News Center, Lee Ji-hyun, elin@kmib.co.kr
[Source] - Kukmin Ilbo
OI-Studio, an audio media-based original story IP development company (CEO Tae-ho Hyun), announced that it will release the audio movie ‘Utopia On Mars’ after completing its production.
‘Utopia On Mars’ is an audio movie that deals with the story of the first generation of humanity settling on Mars after leaving a dystopian Earth in the near future. It is the first SF drama genre in the audio content industry.
Based on the technology and production capabilities that OI-Studio has accumulated over time, this work aims to present a new paradigm in the audio content market by overcoming the limitations of audio media grammar and genre that only deal with hearing.
The work can be listened to through OI-Studio’s YouTube channel, Spotify, Apple Podcasts, Naver-Audio Clip, etc.
Tae-ho Hyun, CEO of OI-Studio, said, “No matter how good a story IP is, it cannot be implemented as a high-quality work with simple reading, summarizing, and dubbing audio dramas in the existing industry. It leads to a lack of content diversity. Based on our realistic sound technology and content production capabilities, we will prove the infinite growth potential of the digital audio content market itself.”
Since its establishment in 2019, OI-Studio has been producing audio-based story content such as ‘Audio Movies’, ‘2.0 Audio Books’, and ‘Music Dramas’ that integrate storytelling into K-POP music and artist worldviews.
In June, it participated in ‘Shinhan Financial Group x KT Open Innovation’ and was selected as an ‘Excellent Collaboration Company’.
By Hee-won Seo, Electronic News Internet Reporter (shw@etnews.com)
Hello.
This is OI-Studio.
On June 8, 2022, our company was selected as an ‘Excellent Collaboration’ company in the 5th Shinhan Open Innovation jointly organized by Shinhan Financial Group and KT.
Through this open innovation, our company will continue to collaborate with KT Genie Music.
‘K-pop x Storytelling = Music Drama’
Our company has proposed the integration of story IP business into the music business that Genie Music is currently doing.
Through this collaboration with KT,
We aim to promote the growth of the [audio-music platform] market itself.
Thank you.
Related article:
Aiming to evolve the original IP business model from webtoons and web novels to audio content
Producing first-person immersive audio content such as audio movies, music dramas, and 2.0 audiobooks
“We want to lead as the next-generation original story IP powerhouse that surpasses webtoons and web novels.”
[Startup Today] Startup’s friend and companion <Startup Today> introduces 101 shining startups through the ‘Startup 101’ project.
Promising startups have the opportunity to make their mark with investors and the public, while investors have the opportunity to discover startups with high growth potential. [Editor’s note]
[▶Related article: [Startup 101] “Returned with strong benefits”…Looking for 101 startups!]
The 26th protagonist is OI-Studio, a startup that produces story-based audio content.
(CEO)Taeho Hyun / OI-Studio
▲ What kind of startup is it?
Today, South Korea is more than ever losing its status as a soft power (influence exercised by information science or culture and arts, Soft Power). In order to continue to expand this cultural phenomenon, we have determined that ‘original IP that can be applied and expanded in various media’ is the core value. Currently, the content industry is led by webtoons and web novels. We dream of overcoming the limitations of the IP business model centered on text media and converging with a new market called ‘audio content’, as well as evolving the original IP business model itself. Yugi Intelligence Studio (hereinafter referred to as the studio) produces audio content based on stories that maximize individual listeners’ subjective experiences and imaginations. The goal is to build a next-generation original story intellectual property (IP) market that surpasses webtoons and web novels through One Source Multi-Use (OSMU) business.
▲ Please introduce the members.
The studio includes experts with more than 16 years of experience in theater, film, musicals, and other performing arts fields, including CEO Hyun Taeho. We have gathered to build high-quality storytelling that does not change regardless of media. We aim to develop and expand content IPs that contain the spirit of the times, that is, ‘stories worth telling in this era’.
▲ What is your main service or product?
The studio produces ‘first-person immersive audio content’ based on its own 3D sound recording technology. The main services are ‘audio movies’ based on webtoon, web novel, and published book IPs, ‘music dramas’ that combine storytelling with K-pop, and ‘2.0 audiobooks’ that go beyond simple reading and summarization.
▲ How do you generate revenue?
First, we distribute revenue through the RS (Revenue Share) method. The ‘audio-music platform’ market has evolved into a new form by combining the three traditional podcast-audiobook, music streaming platform, and audio SNS. This market will share performance such as streaming counts and payment counts with distribution platforms. The situation of platforms that need high-quality original content and the needs of production companies that need cooperation in distribution and promotion are met, and the goal is a win-win strategy between large companies and startups. In addition, many audio movies and music dramas produced and distributed with high production efficiency verify primary data such as popularity and box office success on the audio-music platform and give birth to box office original story IPs. These original story IPs are reverse-expanded into webtoons and web novels, expanded into dramas and movies in the second and third stages, and achieve diversified revenue.
▲ What is the current status of investment attraction?
Even just 1 or 2 years ago, the view on audio media-based business was skeptical. However, the convergence growth of the market as a whole quickly changed that view and opened up many business opportunities worldwide. Starting this year, we plan to actively attract investment. We hope to connect with institutions and companies that can be business partners beyond simple financial support.
“Government policies that follow trends should be avoided…”
▲ What would you like from the government?
First of all, I would like government policies that follow trends to be avoided. Metaverse, Non-Fungible Tokens (NFTs), and Decentralized Autonomous Organizations (DAOs) seem to be able to provide new value to humanity in theory. However, I think that even government policies should not be swayed by marketing keywords that are misused like trends without concrete reality and self-verification. If the current venture boom is to become the future driving force of the nation rather than a waste of taxes, it must be able to escape from the collective hypnosis engulfed by terms and marketing such as dot-com bubble and ubiquitous. In the end, if you only talk about ‘data’, you will end up chasing someone else’s tail. Performance and data in government policies are undoubtedly figures that cannot be ignored. It is objective information, but in startups that have a vision of ‘creating new value’, it is sometimes paradoxical. Therefore, most of them end up with a copycat model that follows foreign examples again with verified business and data. In order for Korean society to move on to the next stage, it must not be done with a fast follower mentality.
▲ Please tell us about your future plans.
The audio-based content industry is at the stage of ‘popularization’. Rather than competing with someone, platforms and production companies must work together to grow the entire industry and build and realize a new business model that no one has ever done before. To do this, we must break down the old media grammar of the past and provide content that today’s public can accept. Based on our planning and production capabilities as a production company, we would like to present killer content in the industry in the very near future. And we will lead the audio market itself as a next-generation original story IP powerhouse that surpasses webtoons and web novels.
[Startup Today = Reporter Hyunju Yeom] yhj@startuptoday.kr
Source: Startup Today (STARTUPTODAY) (https://www.startuptoday.kr)
OI-Studio, a company that develops original story IPs based on audio media, announced on the 17th that it has completed the production of the audio film “Nevertheless” and will release it.
The audio film “Nevertheless,” based on a collection of essays of the same name, received a great response when it was first shown at the Next Content Fair in 2021. The work was produced with the support of the Ministry of Culture, Sports and Tourism and the Korea Publication Industry Promotion Agency and will be available for listening through Naver Audio Clip from the third week of November.
OI-Studio is a company that specializes in producing audio films based on webtoons, web novels, and published books. It is located in the Incheon Content Enterprise Support Center. Beyond simple content production, it is expanding its business area with its “original story IP development-expansion” service that leverages the high production efficiency of audio media. In particular, it is highly regarded for its production of realistic audio content using industry-unique 3D sound.
Starting with its selection for the 2021 Content Booster Program, OI-Studio has also made a name for itself this year by winning an excellence award at the Startup Pathfinder Competition organized by the Incheon Creative Economy Innovation Center.
Hyun Tae-ho, CEO of OI-Studio, said, “We are continuously presenting audio content that maximizes individual listeners’ subjective experiences and imaginations in a changed media environment.” He added that through “Nevertheless,” they plan to present a new paradigm in the audio content industry.
Source: Daily Economy (http://www.kdpress.co.kr)
This is OI-Studio.
Our company has won an excellence award at the 2nd Startup Pathfinder Competition in 2021, organized by the Incheon Creative Economy Innovation Center.
In the future, we will continue to grow as a leading company in the industry by providing high-level content planning and production,
as well as developing and expanding original story IPs based on audio media.
Thank you.
[Hankyung Job & Joy = Jin-ho Lee] OI-Studio is a startup that develops and expands original story intellectual property (IP) based on audio media and provides services. Representative Tae-ho Hyun (39) founded it in August 2019.
OI-Studio produces ‘audio movies’ based on webtoon, web novel, and published book IP, and ‘music dramas’ that combine storytelling with K-pop. All planning is produced as immersive audio content using self-developed 3D sound. Immersive audio content is a new content format that goes beyond the dubbing-based content based on voice actors that was commonly used in the grammar of existing audio media. It focused on building competitiveness unique to audio media.
The content produced by OI-Studio is currently distributed through podcasts, music streaming, and audio SNS. ‘In the new media era, the keywords of experience, realism, and experience have become important. To enjoy the existing immersive sound, a system like ‘Dolby Atmos’ is needed. To implement Dolby Atmos, complex processes and high costs such as software licenses, post-engineering, and implementation equipment are required.
On the other hand, OI-Studio allows anyone to enjoy high-level immersive sound with general audio equipment such as earphones and headphones without separate licenses, equipment, or post-engineering through its self-developed 3.0 immersive recording technology.
OI-Studio has produced content that allows listeners to immerse themselves in the first-person perspective of the protagonist in the play and experience situations and events.
Representative Hyun said, ‘Because it is storytelling only with audio, all consumers can combine different images with their own experiences, memories, and emotional fragments.’ The ability to develop and expand original story IP with high production efficiency is also a strength of OI-Studio. ‘The advantage of audio over other media as a business model is its high production efficiency.
You can create high-quality finished content in a short period of time with a low budget. OI-Studio has tested box office performance and artistic quality in the rapidly growing content market.
OI-Studio’s content can also be reverse-applied to webtoons, web novels, and published books by selecting popular IPs verified in the audio market. Expansion to movies and dramas is also possible. The audio content market becomes another original IP market.’ OI-Studio consists of experts with more than 15 years of experience in theater, film, musicals and other performing arts fields including Representative Hyun.
Representative Hyun said that ‘all members have excellent ability and experience in building storytelling.’ OI-Studio presented the industry’s first audio movie starting with ‘Sapiens Matchmaking’ planned and produced in 2019. In 2020, it developed first-person immersive sound recording technology. In the same year, it planned and produced the feature-length audio movie ‘Student’ and signed an MOU with Podbbang, the No. 1 podcast platform in Korea. This year it joined Naver AudioClip as an official creator member and was selected as an executing company for the ‘Publishing Original Content Multi-Use Project’ organized by the Publication Culture Industry Promotion Agency.
In addition to planning and producing the audio movie ‘Let’s Keep Going Anyway’, it developed a content format for ‘music drama’ that combines storytelling with K-pop. It also achieved results such as being selected as a demand company for ‘Data Voucher’ organized by Korea Data Industry Promotion Institute and winning an excellence award at the ‘Startup Pathfinder Competition’ organized by Incheon Creative Economy Innovation Center.
Regarding future plans, Representative Hyun said that “Even if new technology or new content formats are produced, if good storytelling does not support them in the end, it is useless.” “OI-Studio will develop-expand original story IPs that surpass webtoons and web novels based on the competitiveness of audio alone.” He conveyed that he will give birth to a next-generation super IP leading the K-content industry.”
OI-Studio